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• NVivo概述。
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• NVivo 12 是支持定性和混合方式搜索的軟件， 它是為了幫助您整理、分析和找到對非結構化或定性數據（例如：采訪、開放式調查回答、文章、社交媒體和網頁內容）的深刻見解而設計的。護理，公共健康，心理學，教育等研究人員處理定性數據時，NVivo軟件是比較合適的選擇。若不使用NVivo，研究人員的工作會更加耗費時間，難以管理，且難以發現數據中的聯系，并找到能夠為大家提供優勢的新見解。
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• 借助NVivo 12，您可以做些什么？
• ? 使用文本、音頻、視頻、圖像、電子表格、在線調查、社交媒體和網上內容。
• ? 使用強大的查詢工具。
• ? 創建項目和概念圖，展示數據中的關聯。
• ? 使用 NCapture 快速、輕松抓取社交媒體內容用于分析。
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• NVivo 12 for Windows
• NVivo 12 for Windows 是合適的定性數據分析軟件。目前，它提供兩個版本：
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• NVivo 12 Pro for Windows: 針對范圍極其廣泛的數據分析和更為復雜的分析。
• NVivo 12 Plus for Windows: 針對更加快速地得出調查結果和對網絡進行分析。
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• NVivo for Teams
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• 將NVivo 12 for Windows 的強大分析工具與NVivo for Teams 相結合，體驗精簡化的安全研究合作。
• NVivo 12 for Teams適合各種規模的團隊，是擁有更大數據量的復雜研究項目的理想解決方法。 通過NVivo 12 for Teams，您的團隊將能夠更加快速地制定精明的決策。 目前，它提供英文用戶界面。
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• NVivo 12 for Mac
• NVivo 12 for Mac是由專門的Mac開發者Mac 用戶特別創建的，是原生定性數據分析Mac應用。如果您是一名Mac用戶，需要獲得對定性數據的深刻見解，請嘗試NVivo for Mac，這是一款針對Mac用戶的功能豐富的先進定性數據分析軟件。 提供英語用戶界面。
  
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  ▋ 廣泛的數據支持
• NVivo支持幾乎任何格式的導入、管理和數據分析，包含文本、圖像、視頻、音頻、電子郵件、表格、在線調查、網絡和社交媒體數據。只有NVivo是唯一一個可以讓用戶以豐富的數據集的形式從Facebook，Twitter和YouTube收集數據，以便可以訪問評論，人口統計和位置等數據。
  
• 自動組織有序的數據 ▋
• 在導航視圖中固定常用的文件夾和項目，以便快速的找到所需內容。將用戶的想法存儲在備忘錄中，以獲得更快、更透明和可靠的報告。在工作時使用注釋功能來記錄信息來源，這樣用戶就不會丟失以后可能想要探索的想法。
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  ▋ 嚴格地分析數據
• 使用交叉表通過一個或兩個屬性（如年齡或職業）來分析主題，或通過增強混合方法研究的案例來分析主題。根據人口統計數據等屬性構建強大的查詢。與SPSS快速交換數據以進行進一步的統計分析。
  
• 查詢你的數據 ▋
• 在導航視圖中固定常用的文件夾和項目，以便快速的找到所需內容。將用戶的想法存儲在備忘錄中，以獲得更快、更透明和可靠的報告。在工作時使用注釋功能來記錄信息來源，這樣用戶就不會丟失以后可能想要探索的想法。
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• ▋ 可視化你的研究
• 以全面的的可視化形式展示你的數據，如圖表、思維導圖、詞云、探索、比較圖表等等。當你準備好分享你的調查結果時，可以輕松將可視化結果導出到報告和演示文稿中。
  
• 導入并共享你的數據 ▋
• 將SurveyMonkey和Qualtrics調查直接導入NVivo中。從Microsoft Excel，IBM SPSS Statistics和參考管理軟件中導入和共享信息。從Evernote和OneNote中隨時隨地導入收集的記錄。
  
• 以下功能僅適用于NVivo Plus
  
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• ▋ 自動編碼
• 在幾分鐘內自動將大量文本中的信息（如主題或正面和負面的情緒）分組，從而節省時間。在項目開始時形成初步結果，或在工作時驗證你的想法。教NVivo如何使用基于模式的自動編碼對數據進行編碼，以自動對數據進行分類。
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• 分析社交網絡 ▋
• 發現有影響力的人和輿論導向者，并使用社交網絡分析來研究信息流。自動創建社交可視化信息圖以查看網絡關系和相互作用，并使用指標來發現關鍵網絡作用的角色。查看誰回復了推文，誰轉發了推文。
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• ▋ 增強數據可視化
• 想象一個特定的中心人如何與其他人相連，以及這些人如何以自我中心的社會關系相互聯系。看到一群人與網絡社會關系之間的聯系或缺乏聯系。并將Twitter數據集可視化，以查看Twitter用戶的網絡以及他們與社交媒體社交圖的關系。
  
• Store and organize
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• Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.
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• Categorize and analyze
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• Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis.
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• Visualize and discover
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• Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.
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• Purpose-built for qualitative and mixed-methods research
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• The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.
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• NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more.
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• Easy to learn and use
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• Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. Thanks to a streamlined layout, classifying your data and working with cases has never been easier.
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• Organize information automatically
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• Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.
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• Enhance your mixed methods analysis
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• Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.
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• Ask questions of your data
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• Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.
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• Visualize your research
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• Visualize your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. When you’re ready to share your findings, it’s easy to export your visualizations into reports and presentations.
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• Import and share your findings
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• Import SurveyMonkey and Qualtrics surveys directly into NVivo. Import and share information from Microsoft Excel, IBM SPSS Statistics and reference management software. Order transcripts from NVivo which then sync with your other data. Import notes collected on-the-go from Evernote and OneNote.
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• Only available in NVivo Plus
• Automate coding
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• Save time by automatically grouping information such as themes and positive or negative sentiment from large volumes of text in minutes. Develop preliminary results at the start of a project, or validate your thinking as you work. Teach NVivo how to code your data using pattern-based auto coding to automatically categorize and classify data.
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• Analyze social networks
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• Discover influencers and opinion leaders and study the information flow using Social Network Analysis. Automatically create sociogram visualizations to see network relationships and interactions, and use metrics to discover critical network roles like influencers, connectors and brokers. See who’s tweeting and re-tweeting who.
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• Enhanced data visualization
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• Visualize how a particular central person is connected to other people, and how those people are connected to each other with egocentric sociograms. See the connections, or lack of connections between a group of people with network sociograms. And visualize Twitter datasets to see networks of Twitter users and how they are connected with social media sociograms.
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• Easy to learn and use
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• Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. See relationships in your data more clearly with classifications that intuitively link information about sources, people or places.
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• Keep everything in one place
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• Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.
• ?
• Enhance your mixed methods analysis
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• Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.
• ?
• Ask questions of your data
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• Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.
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• Visualize your research
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• Visualize and share your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. Only in Plus, view egocentric, network and social media sociograms to chart inter-relationships within a group.
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• Import and share your findings
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• Import surveys and notes from SurveyMonkey, Qualtrics, Excel, Evernote and OneNote. Export items to easily share your data, analysis and findings. Share information with IBM SPSS Statistics for deeper analysis. Order transcripts from NVivo that sync with your other data.